While it's easy to hear about how valuable customer experience is, sometimes it just seems like random business-blog talk. Looking at the numbers, though, makes the idea of putting out the best business experience take on new life. One way to ensure the optimal experience is to personalize it to each customer.

You’ve already created a dynamic website, maximized your SEO potential, and built a strong social media presence. Unfortunately, so has the competition. So, how do you maintain your positive momentum in the competitive IT market? What do you need to do to differentiate yourself from the rest of the pack? The key is strategy. IT industry leaders don’t achieve that status by chance. It takes a solid foundation and innovation to stay on top, and here are a few of the tools you need to get started…

Nothing's quite so jarring to the customer as a business that talks out of both sides of its mouth. The “but he said” phenomenon is a sure interest-killer for customers as they try to puzzle out just what your business means, and then decides to go somewhere where it's clearer. Keeping the business on message is a tall order these days, and a unified voice messaging system can go a long way.

Being on hold is never fun. It's often necessary, as businesses need time to find answers to questions and otherwise help customers. Determining how best to leave your customers on hold, however, can mean the difference between customers kept and lost. Using a "message on hold" can improve customer responses and ultimately keep customers from hanging up and going elsewhere.

Consumers are demanding more from businesses, and the insurance industry isn’t immune to this trend. In fact, today’s consumer thrives on knowledge and trust, and they look to their insurance agent to provide the education they need to make informed decisions about their insurance coverage. 

Whether you are broker for a nationally recognized agency or the owner of a boutique real estate firm, branding is essential to establishing a community presence and growing your business. In fact, a strong brand identity is something you will find across all thriving real estate teams. However, effective branding means more than creating an eye-catching logo, designing a one-of-a-kind font, or writing a witty tagline. Branding is intentional, and a successful brand image means taking the time to understand your audience and define how you are better equipped to meet their needs than the competition. Make that your consistent focus and you are on your way to a solid realty brand.  

Here are a few real estate branding ideas and tips to help you establish a strong brand identity for your realtor office.

When it comes to promoting your automotive dealership or repair shop, you don’t have to spend a lot of money to make a large impact.

Without further ado, here are some cheap advertising ideas to help you build your business and grow your brand.

It’s hard to overstate the importance of patient education. Whether you are looking to better prepare patients for surgery, reduce hospital readmissions, or increase patient satisfaction, there are many benefits to offering educational resources.

Fortunately, you don’t have to spend a lot of time or money to make that happen.

Here are a few tips on how your medical practice can improve patient education in and out of the office. 

Henry David Thoreau wrote, “It’s not what you look at that matters, it’s what you see.”

When it comes to marketing your dental practice, it’s not only what you offer that matters, but how patients perceive your offering. So, what impression is your dental practice giving off? Is your dental office missing opportunities to enhance the care you provide? Not to worry!

Here are 7 easy-to-implement ideas that will elevate the patient experience and have a powerful impact on how patients view your dental practice.

The Unified Communications as a Service (UCaaS) delivery model has gained considerable traction over the last few years – and that momentum is expected to continue. According to a Transparency Market Research (TMR) report, the UC market is expected to reach $61.9 billion by 2018.

As UCaaS continues to grow, it’s important to examine the nature of this climb and evaluate its effects on business this year and onward. This includes the drivers, strategies and shortcomings of the market and how this impacts you – from a business and personal view.